I’ve spent two decades at the intersection of data, customer experience, and commercial growth and I still think most companies are leaving serious value on the table.

The gap is almost always the same: brands invest heavily in acquisition, build large customer databases, and then fail to connect those assets to downstream revenue. That’s the problem I’m wired to solve.

At Abbott, I lead customer engagement and digital transformation across five nutrition brands : Similac, Ensure, Glucerna, Pedialyte, and PediaSure. My scope covers CRM, personalization, retail media, paid media, websites, and voice of customer. The real mandate is harder to put in a job description: consolidate fragmented digital ownership, make the data work harder, and turn a large owned audience into measurable commercial outcomes at retail.

Before Abbott, I was Director of Digital Acquisition at La Vie en Rose one of Canada’s largest retail brands and before that, I built Desjardins’ first internal digital growth team from scratch. Earlier in my career I worked across L’Oréal, Valtech, and a range of brands in France and North America spanning luxury, financial services, CPG, and e-commerce.

I’ve built teams, rebuilt agency models, and argued in boardrooms for the kind of long-term thinking that doesn’t always win in the short term. That tension between what the data tells you and what the organization is ready to hear is where I tend to do my best work.

Outside of industry, I lecture on digital marketing and e-commerce at McGill, UQAM, Toulouse School of  Management, and ESG.