Franck NLEMBA
Digital Strategy | Data Science | SEO | E-commerce & Business Growth
15 years on building Traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. I combine strong strategic skills with design thinking, business acumen and leadership. I’ve worked in Cameroon, Toulouse, Paris, Montréal, Toronto, New York, to solve business challenges.
Interests:
- E-commerce strategy for Luxury/Fashion brands and E-retailers (+50 E-commerce projects)
- Search engine marketing (SEO) with a focus on Algorithms reverse engineering
- Media planning & advertising
- Data Strategy, web analytics (Google Analytics certified) & Data visualisation
- E-commerce: D2C, Pure Players (Amazon), Retailers (Loblaw media, Instacart, Walmart, etc)
- Team management
Beyond Traffic: Why Chasing Visitors Won’t Necessarily Boost Your Bottom Line
Many entrepreneurs equate website traffic with success. The logic seems straightforward: more visitors should mean more customers and higher sales. But in reality, high traffic
Au-delà du trafic : pourquoi courir après les visiteurs ne boostera pas forcément votre résultat net
De nombreux entrepreneurs associent le trafic d’un site web à la réussite. La logique semble simple : plus de visiteurs devraient signifier plus de clients
Pour augmenter vos revenus en ligne, concentrez vous sur l’expérience utilisateur
Il y a deux ans, j’ai eu le privilège de donner une conférence à la prestigieuse Université McGill de Montréal, au Québec. Chaque année, je